In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.
Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves—on Facebook pages, Twitter accounts, and Match.com profiles. Whether we’re entrepreneurs, employees, parents or partners, we spend our days trying to move others. We’re all in sales now.
But this is not really a book about sales. This is a book about understanding why we do the things we do. To Sell Is Human will change how you see your world and transform what you do at work and at home. It offers vivid examples and stories that provide you with tools and practical tips to put these ideas into action.
‘Pink is rapidly acquiring international guru status.’ Financial Times
‘Pink’s a gifted writer who turns even the heaviest scientific study into something digestible—and often amusing.’ New York Post
‘These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink’s advice, then so much the better.' Wall Street Journal on Drive
“…I found this book invaluable…Daniel Pink outlines the three new ABCs of selling in the book: Attunement, Buoyancy and Clarity, which I think are the key to any business surviving.‘ Jon Page, Pages & Pages Bookshop
‘Whether To Sell is Human becomes your improve-by-touch-down airport read or a manual to keep in the desk drawer, you should become richer for your investment.’ Time Out